The lure that started it all. Pete Rickard's Original Indian Buck Lure. 60 years of hunting success. Created by... When Pete Rickard developed the original Indian Buck Lure in 1929, he didn't realize he was creating an industry. He just wanted to improve his own hunting. Knowing that a strong natural formula that attracted deer and covered his own scent, he followed a dream Pete Rickard Buck Zone Attractant 1.25-ounce Box Buck Bourbon Deer Attractant Mark Peterson Pete Rickard Buck Zone Attractant 1.25-ounce For Sale Very powerful scent; Puts deer into a single-minded state, disregarding their surroundings Bucks react instinctively and begin to follow or seek out the aromas left or emitted by BUCK ZONE. Because the pheromones emitted are potent they will quickly permeate the hunting area. Their sense of smell tells then that they have located an estrus doe. Bucks will unrelentingly pursue the scent to its source, very often with out regard to their safety and surroundings. Buck Bourbon - Deer Attractant, Wildlife Feed for Whitetail, Mule Deer, Elk Bucks will travel long distances to zero in on the scent left or emitted by BUCK ZONE. In fact, it is hard for bucks to resist the illusion created by the combination of a doe's estrus urine and the passion ingredient.